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The Short Business Life Span Among Entrepreneurs In Aba, Southeastern Nigeria, Uche Kalu
The Short Business Life Span Among Entrepreneurs In Aba, Southeastern Nigeria, Uche Kalu
Walden Dissertations and Doctoral Studies
Southeastern Nigeria is known for high entrepreneurial activity. However, there is an observable high small business mortality in one of the major commercial cities, which many scholars argue could be connected to insufficient entrepreneurial development. The purpose of this qualitative transcendental phenomenological study was to explore the phenomenon of insufficient entrepreneurial development and short business life span among small and medium scale businesses in a major city of Southeastern Nigeria. Scholars have stated five years or less as the average lifespan of a small or medium scale business enterprise in Southeastern Nigeria. This study was based on the theories of …
Small Business Restaurant Owners' Financing Strategies For Sustainability, Cecilia Tobias Vasquez
Small Business Restaurant Owners' Financing Strategies For Sustainability, Cecilia Tobias Vasquez
Walden Dissertations and Doctoral Studies
Owners of small business restaurants experience a high failure rate. Many small business restaurants fail within 5 years of inception because of inadequate business plans, ineffective strategies for changing markets, and a lack of financial capital to achieve profitability, growth, and long-term survivability. The purpose of this multiple case study was to explore the financial strategies that some owners of small business restaurants used to sustain operations for longer than 5 years. The resource-based view was the conceptual framework for this study. Participants in this study consisted of 5 owners of small business restaurants in northern California who implemented successful …
Strategies For Motivating A Multigenerational Workforce, Avon Donnell Cornelius
Strategies For Motivating A Multigenerational Workforce, Avon Donnell Cornelius
Walden Dissertations and Doctoral Studies
The multigenerational workforce creates leadership challenges for business managers, and the members of each generational group have different factors that motivate them. Failure to motivate a multigenerational workforce can lead to decreased productivity, increased absenteeism, high turnover rates, and reduced profits. The purpose of this single case study was to explore the strategies that marketing managers in a Maryland-based marketing firm use to motivate a multigenerational workforce using Maslow's hierarchy of needs theory. The study comprised 7 marketing managers who have experience motivating a multigenerational workforce. The data collection process for this study consisted of semistructured interviews, observation, and member …