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Perceptions Regarding Importance And Frequency Of Use Of Selected Communication Tools By Iowa Cattle Producers, Jaclyn F. Tweeten
Graduate Theses and Dissertations
New technologies have profoundly affected the agricultural industry in the twentieth century. Within the agriculture industry numerous forms of communication exist. Forms of communication accessible to cattle producers and industry leaders include face-to-face, print media, electronic media, and social media. With several communication tools available to producers it is imperative to understand producers' perceived importance and usage of these communication tools. Understanding the usage of communication tools by cattle producers will help beef industry partners, beef breed associations, and the overall beef industry to better communicate with producers. Nonetheless, if electronic forms of communication provide quick access to information, one ...