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Articles 1 - 3 of 3
Full-Text Articles in Education
Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko
Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko
Peer Reviewed Articles
The issue of liberal vs. professional education is central to the conversation about advertising education. Practitioners influence the development of advertising curricula, so it is necessary to have data representing their views. A national survey was conducted with 366 practitioners in the United States. Findings show that practitioners believe a four-year college degree is important. They also believe that the best educational format includes a balance of liberal and professional education. Practitioners believe soft skills should be taught, though the most attainable entry-level jobs require digital technology skills. Digital technology also is identified as the most significant challenge for the …
Faculty Development Through Cognitive Coaching, Mary A. Bair
Faculty Development Through Cognitive Coaching, Mary A. Bair
Peer Reviewed Articles
This paper describes a faculty development project in which 12 teacher educators used the Cognitive Coaching model to engage in critical reflections about their teaching. Each identified an aspect of their teaching they wanted to improve and a colleague to serve as coach. Participants engaged in Cognitive Coaching cycles, consisting of planning and reflecting conferences. These experiences uncovered the promise and challenges of nurturing faculty development through Cognitive Coaching. Preliminary findings indicate that the educators’ participation facilitated professional collegiality, personal self-renewal, and pedagogical improvement, suggesting that Cognitive Coaching has the potential to be an effective approach to faculty development.
3, 2, 1 … Discovering Newton’S Laws, Joe Lutz, Kevin Sylvester, Keith Oliver, Deborah Herrington
3, 2, 1 … Discovering Newton’S Laws, Joe Lutz, Kevin Sylvester, Keith Oliver, Deborah Herrington
Peer Reviewed Articles
“For every action there is an equal and opposite reaction.” “Except when a bug hits your car window, the car must exert more force on the bug because Newton’s laws only apply in the physics classroom, right?” Students in our classrooms were able to pick out definitions as well as examples of Newton’s three laws; they could recite the laws and even solve for force, mass, and acceleration. However, when given “real world” questions, they would quickly revert to naive explanations. This frustration led to an examination of our approach to teaching Newton’s laws. Like many, we taught Newton’s laws …