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City University of New York (CUNY)

Higher Education and Teaching

Higher education instruction

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Is Teaching About Selling? Absolutely., Norman Eng Oct 2017

Is Teaching About Selling? Absolutely., Norman Eng

Publications and Research

In this post, Dr. Norman Eng gives his perspective on the much-debated question of whether teaching is about selling. It comes back to our understanding (or perception) of selling.


Teaching College: The Ultimate Guide To Lecturing, Presenting, And Engaging Students, Norman Eng Jan 2017

Teaching College: The Ultimate Guide To Lecturing, Presenting, And Engaging Students, Norman Eng

Publications and Research

Your students aren’t reading. They aren’t engaged in class. Getting them to talk is like pulling teeth. Whatever the situation, your reality is not meeting your expectations. Change is needed. But who’s got the time? Or maybe you’re just starting out, and you want to get it right the first time.

If so, Teaching College: The Ultimate Guide to Lecturing, Presenting, and Engaging Students is the blueprint. Written for early career instructors, this easy-to-implement guide teaches you to:

  • Think like advertisers to understand your target audience—your students
  • Adopt the active learning approach of the best K-12 teachers
  • Write a syllabus …