Open Access. Powered by Scholars. Published by Universities.®

Education Commons

Open Access. Powered by Scholars. Published by Universities.®

Series

Educational Assessment, Evaluation, and Research

2011

Western Kentucky University

Generation X communication

Articles 1 - 1 of 1

Full-Text Articles in Education

Understanding Inter-And Intra-Generational Communication Methods Utilizing A Framework Of Message Sensitivity, Thomas Edwin Craft Jr. May 2011

Understanding Inter-And Intra-Generational Communication Methods Utilizing A Framework Of Message Sensitivity, Thomas Edwin Craft Jr.

Dissertations

This study was designed to determine if differences existed between generations surrounding their preferred communication methods. In examining the social identity perspective of groups, scholars have found that many groups are categorized based on the social structure in which they exist. Generational groups have created their own social structure and set of cultural norms that define each generation. In a recent report released by the Pew Research Center (2010), when the younger generation was asked an open-ended question, "What makes your generation unique?", 24% of those asked responded "Technology Use." One of the unique differences among these generations is the ...