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November 2018 Newsletter, Haworth College Of Business Nov 2018

November 2018 Newsletter, Haworth College Of Business

Haworth College of Business News

Robert S. Kaiser Sales, Negotiation and Leadership Lab Grand Opening
ISM students take first place at national competition
Finance students receive scholarships
Sales team takes first in regional competition
Food marketing students receive prestigious scholarships
Marketing students help local airport transform their website
Accountancy professor tapped for state board

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October 2018 Newsletter, Haworth College Of Business Oct 2018

October 2018 Newsletter, Haworth College Of Business

Haworth College of Business News

Celebrating Homecoming
Building success
Creating mentorship opportunities
Student receives prestigious scholarship
Robert S. Kaiser Sales, Negotiation and Leadership Lab opens to students
Starting Gate celebrates fifth anniversary

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Harnessing The Power Of Gold, Christopher Hunt Sep 2018

Harnessing The Power Of Gold, Christopher Hunt

Academic Leadership Academy

Consistent branding at WMU has been the topic of many on-campus discussions in 2017. The Strategic Management Executive Council (SMEC) identified brand and communication consistency and continuity as a risk priority. As part of that risk assessment, a Collaborative Risk/Opportunity Management (CRŌM) team has been assigned to evaluate the following issues: •Many units are still not aligning with established brand messages and design guidelines, diffusing marketing efforts. •Lacking clear voice for the University. •Internal communication occurs in silos, so people do not get the full picture; especially a problem with part-time staff and faculty, impacting overall staff morale. •Under-empowered University …

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September 2018 Newsletter, Haworth College Of Business Sep 2018