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Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa
Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa
Douglas J. Swanson, Ed.D APR
Mentoring and reverse mentoring have gotten a lot of attention in the academic and professional literature in other disciplines (accounting, management, nursing, the sciences, etc.). But these concepts haven’t been addressed much in public relations. We believe that if these practices were more fully integrated into the undergraduate curriculum, our students would be more prepared to participate in mentoring in the professional environment, as well as launch careers as independent PR practitioners. The purpose of our panel discussion is to briefly share our experiences in regard to mentoring, reverse mentoring, and entrepreneurship. We’ll talk about what our research and our …
Developing Students’ Research Skills In The Undergraduate Public Relations Writing Course: A Framework For ‘Real World’ Success., Douglas J. Swanson Ed.D Apr
Developing Students’ Research Skills In The Undergraduate Public Relations Writing Course: A Framework For ‘Real World’ Success., Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Those of us who teach in higher education are in a time of continually diminishing resources. Our budgets have been cut, but our class sizes and teaching loads continue to increase. There’s an unceasing drumbeat from the profession to better prepare our students with social media skills demanded in the workplace (Cahill, 2009). In the education of public relations undergraduates in particular, there seems to never be enough time or resources for faculty to teach students all the new skills needed – let alone the basics. Outside of class, faculty struggle to find time for research. Our long-delayed projects sit …
Assessment Of Student Learning In The Department Of Communications: A Successful Faculty Collaboration, Douglas J. Swanson Ed.D Apr
Assessment Of Student Learning In The Department Of Communications: A Successful Faculty Collaboration, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
As recently as 2010, our department was noted for its inability to operationalize a program of assessment of student learning. Although several faculty members had presented strong and noteworthy proposals, the department as a whole had not implemented any assessment plan. In January 2011, the department was represented at the university’s assessment retreat. At that time, a four-year plan was developed that identifies seven learning outcomes for all Communications majors and has procedures for measuring and evaluating student learning across the core curriculum and all five of the subject concentrations. Extensive supportive policy was developed. Documentation was made available to …