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Full-Text Articles in Education
Market Orientation And Its Measurement In Universities, Mihai Niculescu, Bing Xu, Gerald M. Hampton, Robin T. Peterson
Market Orientation And Its Measurement In Universities, Mihai Niculescu, Bing Xu, Gerald M. Hampton, Robin T. Peterson
Administrative Issues Journal
Historically, the measurement of market orientation has proved to be difficult, due to the low external validity of the concept. Existing scales exhibit acceptable properties in measuring market orientation in business organizations, but are less accurate in the context of higher education institutions. This paper compares the performance of three scales – the MARKOR scale, the MKTOR scale, and the University MARKOR scale – in the context of academic organizations. Results indicate that the MARKOR and the MKTOR scales need modifications, in order to accurately measure the construct in the new context. Evidence suggests that the student-oriented University MARKOR scale …
Leaving The Dark Side For The Light: Twelve Strategies For Effective Transition From Academic Administrator To Faculty Member, Paul Sale
Administrative Issues Journal
Copious literature is available to provide nascent administrators with guidelines and advice for being a successful administrator. Likewise, faculty new to academia have many available resources both from the literature and from campus-based support services, such as new faculty development programs, mentors, and special internal funding programs. However, there is a paucity of academic discussion explaining the process of the return of an administrator back to faculty. The purpose of this paper is to delineate strategies for the transition back to faculty from the administrative ranks. Twelve pragmatic strategies for re-entering the world of faculty teaching, research, and service are …
Analysis Of The Higher Education Act Reauthorizations: Financial Aid Policy Influencing College Access And Choice, Robin L. Capt
Analysis Of The Higher Education Act Reauthorizations: Financial Aid Policy Influencing College Access And Choice, Robin L. Capt
Administrative Issues Journal
The original goal of the Higher Education Act of 1965, the amendments to that act in 1972, and reauthorizations through 1998 was to increase accessibility of higher education to all. Initially these system-level efforts substantially enhanced equity, but recent enrollment trends raise the question: Is our system becoming more or less equitable? By conducting a policy analysis of the HEA reauthorizations and other legislation, in respect to policy decision-making and policy implementation on federal and state levels, this paper examines how financial aid policy influences college access and choice for low- to moderate-income undergraduate students. Key elements in the federal …
The Virtual Professor: A New Model In Higher Education, Randall Valentine, Robert Bennett
The Virtual Professor: A New Model In Higher Education, Randall Valentine, Robert Bennett
Administrative Issues Journal
Traditional colleges and universities face a unique challenge of increasing the scope of educational operations to accommodate the growing demand for online education. While online enrollments in higher education have grown at a rapid pace, faculty resources have remained stagnant at many institutions due to budget constraints and a sluggish economy. Many administrators in higher education struggle to find a balance between meeting course demands and maintaining quality of instruction while adhering to financial constraints. This paper proposes a model to manage costs by supplementing traditional faculty with virtual faculty who would operate primarily in an online environment and work …