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Walden Dissertations and Doctoral Studies

Business

2018

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Success Strategies For Small Service Business Owners, Diana Ratcliff Jan 2018

Success Strategies For Small Service Business Owners, Diana Ratcliff

Walden Dissertations and Doctoral Studies

Small business owners struggle to sustain their businesses over time. According to U.S. Census data in 2014, only half of all small businesses survived beyond the first 5 years of operation, and only a third survived longer than 10 years. Grounded with the strategic contingency theory, the purpose of this multiple case study was to explore strategies small service business owners used to succeed beyond the first 5 years of operation. The target population consisted of 4 owners of small service and retail businesses in Arlington, VA, with fewer than 50 employees who have succeeded in business longer than ...