Education Commons^™

Digital Journalism Within The Framework Of Higher Education Public Relations: A Case Study And Manual For Creating Online Feature Stories To Engage Prospective Students, Hunter Desimone

Seton Hall University Dissertations and Theses (ETDs)

Higher education institutions (HEI) are facing increasing competition for student enrollment. Studies indicate that websites are now the main source of a prospective student’s information-gathering process, but little research has been done on how higher education institutions can operationalize their websites as functions of public relations to persuade prospective students to apply. This project investigates how concepts of digital journalism can be used to create online feature stories that engage prospective students. A case study was conducted that included an examination of digital journalism literature, an analysis of digital journalism and public relations textbooks, and a content analysis of college …

Preparing Students For The Real World: Analyzing Public Relations (Pr) Education For Entry-Level Practice In The Health Industry, Olivia Maria Lason

Seton Hall University Dissertations and Theses (ETDs)

Public relations (PR) agencies are often called upon to service the needs of niche industry areas of practice. These areas include healthcare communication which generates over 15% of firm revenue alone. Agencies are also top-employers of PR graduates, yet literature shows students are not meeting the skills and abilities expected of an entry-level practitioner. This study examined whether entry-level foundational skills and abilities (FSAs) are taught to PR students interested in the health field. Through a content analysis of undergraduate health communication syllabi in PR programs, the study found most FSAs were addressed; however, some areas were lacking. As such, …

A Gift From God: An Analysis Of Social Media Policies Adopted By Catholic Institutions Of Higher Education And How They Cover Faculty, Mckenna L. Schray

Seton Hall University Dissertations and Theses (ETDs)

This dissertation investigates the development of social media policies in higher education. This study differentiates itself from existing social media policy research by analyzing the content of social media policies themselves, focusing on how social media policies cover faculty, and examining policies at Catholic higher education institutions. Using multiple data sources and quantitative content analysis, this study found 28.7 percent of Catholic higher education institutions have a published social media policy and 27.5 percent of Catholic higher education institutions have a social media policy that covers faculty.

Related to social media policies at Catholic higher education institutions, this study revealed …

From Teaching To The Best Seller List: How The Educational System Drives The Publishing Market And Vice Versa, Kai D. Alexander

Seton Hall University Dissertations and Theses (ETDs)

Certain outdated canonical texts have played a huge part in the oppression of minorities and women (Platt), and within the last 20 years or so, research has shown that these “difficult” texts do nothing to help foster a healthy thirst for knowledge outside of the classroom. My purpose is to demonstrate how the educational system – in particular, how reading and writing are taught from elementary school up until college – drives the publishing market, and thus, causes texts like Twilight to sit alongside the best seller list with To Kill a MockingBird. I will argue that there is …

Exploration Of The Relationships Between And Among Role Strain, Faculty Stress, And Organizational Support For Clinical Nurse Faculty Faced With A Decision To Assign A Failing Grade, Jeannie Couper

Seton Hall University Dissertations and Theses (ETDs)

Despite a stressful process, Clinical Nurse Faculty (CNF) are ultimately responsible for assigning a grade indicating that a student successfully met clinical course outcomes and standards of safe practice required to progress (Amicucci, 2012). The purpose of this descriptive correlational study was to explore the relationships between perceived role strain (PRS), perceived faculty stress (PFS), and perceived organizational support (POS) for CNF who faced the decision to assign a failing grade to a student in a clinical practicum. A national sample of 390 predominantly full-time, female, experienced CNF teaching in undergraduate and graduate nursing programs completed the online survey consisting …

Educational Technology: A Differential Based On Economic Resources, Anne Marie Caldarola

Seton Hall University Dissertations and Theses (ETDs)

No abstract provided.