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Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Oscar T McKnight Ph.D.
Perceptual mapping is a modeling technique used in business to visually display relationships and perceptions of customers. In business, perceptual maps are often called product positioning maps. Conceptually, perceptual maps foster a better and deeper understanding of products and services in terms of public perception or actual outcomes. In short, marketers attempt to position products, product line, and brand or company type relative to their competition or competency. For counselors, this process facilitates open and honest discussion relative to personal expectations and goals. This presentation reviews how to interpret and use a Perceptual Map given a multiple variable (axis) system; …
Public Perception Study 2011: Mental Illness, Drug And Alcohol Abuse, Oscar T. Mcknight
Public Perception Study 2011: Mental Illness, Drug And Alcohol Abuse, Oscar T. Mcknight
Oscar T McKnight Ph.D.
This study examined the public perception of mental illness, drug and alcohol abuse. Field-interviews with participants occurred "on the street" with no difficulty. Participants offered ten general recommendations to professionals developing programs for mental illness, drug or alcohol abuse. The public stressed the professional responsibilities of physicians, pharmacists, counselors and teachers to prevent drug abuse.