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Factors Affecting The Institutional Perception Of Alumni Of The University Of Arkansas, Anthony Mcadoo
Factors Affecting The Institutional Perception Of Alumni Of The University Of Arkansas, Anthony Mcadoo
Graduate Theses and Dissertations
Alumni relations programs are a foundational component to institutional advancement and are often the unit that regularly communicates news and information about the institution to its alumni. Alumni relations professionals can strategically position a higher education institution among its alumni by including and emphasizing information that is found to have a positive impact on the opinion of alumni. The purpose of this study was to identify the relationship between the factors that impact alumni opinion of the University of Arkansas, loyalty to components of the University and overall current opinion. This study utilized secondary data from the Alumni Attitude Study® …
Generational Affiliation As A Component Of Culture: Focus Group Perspectives Of Three Generational Cohorts, Elisabeth Anne Nesbit
Generational Affiliation As A Component Of Culture: Focus Group Perspectives Of Three Generational Cohorts, Elisabeth Anne Nesbit
Graduate Theses and Dissertations
The purpose of this study was to explore the multicultural elements related to generational affiliation. Much of current generational literature is anecdotal and does not empirically explore the culture of each generation. A constructivist ground theory approach was applied to the study of three generational cohorts (Baby Boomers, Generation Xers, and Millennials) using focus groups to (a) explore the values, beliefs, and worldview inherent to each generation, and (b) extend theory on multiculturalism Data from nine focus groups, three for each generational cohort, were analyzed for key themes within each generational cohort. Results indicated that, in keeping with the American …