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Full-Text Articles in Education
Alcohol Brand Websites: Implications For Social Marketing, Lance Barrie, Ross Gordon, Sandra C. Jones
Alcohol Brand Websites: Implications For Social Marketing, Lance Barrie, Ross Gordon, Sandra C. Jones
Faculty of Social Sciences - Papers (Archive)
This paper presents the findings from exploratory research that explored young people's attitudes and responses to alcohol brand websites. In recent years alcohol marketing spend has increasingly shifted away from spending on advertising in traditional media to other channels such as Internet and social media (Gordon, 2011). Systematic reviews of the evidence suggest that alcohol marketing is associated with drinking behaviours (Anderson et al. 2009). Therefore, research on the nature and impact of marketing in such channels is warranted. The findings from this study can help inform upstream social marketing (advocacy, policy making) to regulate alcohol marketing (Hastings, 2007), and …
Assessing Alcohol Consumption In Older Adults: Looking For A Solution To Inform Evaluation Of Social Marketing Campaigns, Sandra C. Jones, Lance Barrie, Laura Robinson
Assessing Alcohol Consumption In Older Adults: Looking For A Solution To Inform Evaluation Of Social Marketing Campaigns, Sandra C. Jones, Lance Barrie, Laura Robinson
Faculty of Social Sciences - Papers (Archive)
Alcohol consumption in older people presents unique challenges due to changes in body composition, co-morbid conditions and associated mediations, as well as a reduction in metabolic capacity. As such, this generation has been identified as an at-risk group by the NHRMC (NHRMC, 2011). For the purpose of this paper "older" adults are individuals aged 65 years and over. The NHMRC produced guidelines for minimising the risks associated with alcohol consumption in 2001 (NHMRC, 2001). While the 2001 NHMRC guidelines did not provide specific recommendations regarding levels of consumption for older people the revised 2009 guidelines recommend, 'Older people are advised …
Supply Means Supply - What Does 'Supply' Mean? Consumer Responses To A Campaign Targeting Secondary Supply Of Alcohol To Teenagers, Sandra C. Jones, Laura Robinson, Heidi Gilchrist, Lance Barrie
Supply Means Supply - What Does 'Supply' Mean? Consumer Responses To A Campaign Targeting Secondary Supply Of Alcohol To Teenagers, Sandra C. Jones, Laura Robinson, Heidi Gilchrist, Lance Barrie
Faculty of Social Sciences - Papers (Archive)
A significant factor contributing to the problem of underage drinking is the 'secondary supply' of alcohol to minors. Secondary supply by parents for consumption in private settings is legal in most states of Australia including NSW. The NSW Police Force, in partnership with the Central Coast Health Promotion Unit, developed a community-based intervention to address the issue of secondary supply of alcohol to minors ('Supply Means Supply'). This paper reports on a series of focus groups to examine in more depth the drivers of attitudes towards secondary supply to minors, and to assess responses to the Supply Means Supply campaign …
Does Training On Inhibitory Tasks Influence Alcohol Consumption And Attitudes?, Bronwyn Hegarty, Jacqueline A. Rushby, Stuart J. Johnstone, Peter Kelly, Janette Smith
Does Training On Inhibitory Tasks Influence Alcohol Consumption And Attitudes?, Bronwyn Hegarty, Jacqueline A. Rushby, Stuart J. Johnstone, Peter Kelly, Janette Smith
Faculty of Social Sciences - Papers (Archive)
Response inhibition - the suppression of a prepotent or ongoing action - is an executive function central to the regulation of behaviour. Response inhibition can be assessed in the laboratory using the Go/No-go or Stop-Signal tasks which both assess the capacity to withhold an inappropriate response. In the Go/No-go task, participants are required to respond rapidly to Go stimuli but to withhold that response upon No-go stimuli. In the Stop-Signal task, participants are required to respond to Go stimuli but to withhold the response when an auditory stop signal occurs subsequent to the Go stimulus.
Point-Of-Sale Alcohol Promotions In The Perth And Sydney Metropolitan Areas, Sandra C. Jones, Lance Barrie, Laura Robinson, S Allsop, T Chikritzhs
Point-Of-Sale Alcohol Promotions In The Perth And Sydney Metropolitan Areas, Sandra C. Jones, Lance Barrie, Laura Robinson, S Allsop, T Chikritzhs
Faculty of Social Sciences - Papers (Archive)
Introduction and Aims. Point-of-sale (POS) is increasingly being used as a marketing tool for alcohol products, and there is a growing body of evidence suggesting that these materials are positively associated with drinking and contribute to creating a pro-alcohol environment. The purpose of the present study was to document the nature and extent of POS alcohol promotions in bottle shops in two Australian capital cities. Design and Methods. A purposive sample of 24 hotel bottle shops and liquor stores was selected across Sydney (New South Wales) and Perth (Western Australia) and audited for the presence and nature of POS marketing. …