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Faculty of Social Sciences - Papers

2011

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Combining The Health Belief Model And Social Marketing To Develop A Community-Level Campaign About Asthma For Older Adults, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson Jan 2011

Combining The Health Belief Model And Social Marketing To Develop A Community-Level Campaign About Asthma For Older Adults, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson

Faculty of Social Sciences - Papers

This conceptual paper provides a rationale for combining health behaviour theory with a social marketing framework in order to develop a community-level asthma campaign for adults aged 55 years and older. The prevalence of asthma in older adults in Australia is approximately 10%, higher than in many other countries, and asthma mortality increases with age. In addition, older adults' perceptions of asthma causes and treatments are often inaccurate. Many older adults believe that asthma is a childhood disease and that the effects of the condition are relatively minor and would not impact on daily life. In order to address these ...


Understanding The Behaviour Of The Target Market: What Do Adolescents Think About When Asked Questions About Their Behaviour In The Sun?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson Jan 2011

Understanding The Behaviour Of The Target Market: What Do Adolescents Think About When Asked Questions About Their Behaviour In The Sun?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson

Faculty of Social Sciences - Papers

We undertook a project to develop a psychometrically sound instrument measuring adolescent sun-related behavior for use in the evaluation of a social marketing program. During the preliminary stages, we conducted a pilot study to test the face validity of the instrument with adolescents. Think-aloud sessions were completed with 24 adolescents. Results identified gaps in our understanding of adolescent sun-related behavior. Adolescents interpreted 'tanning' as specifically lying at the beach in the sun, however also reported behaviours to 'get a bit of sun', suggesting adolescents and researchers have different interpretations of key terms. The study highlights that use of the think-aloud ...


Scaremongering On Today Tonight: The Truth About Wireless Radiation Risks, Rodney J. Croft Jan 2011

Scaremongering On Today Tonight: The Truth About Wireless Radiation Risks, Rodney J. Croft

Faculty of Social Sciences - Papers

In a recent episode of Channel Seven’s current affairs program Today Tonight, it was claimed that wireless devices in the home – such as cordless phones and routers – can cause a range of negative health effects, including: insomnia, depression, migraines and even cancer. These claims don’t bear scrutiny.