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Electronic Theses and Dissertations

2014

Social and Behavioral Sciences

Crisis communication

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Stakeholder Perceptions Of A University Response To Crisis, Katherine M. Kelley Aug 2014

Stakeholder Perceptions Of A University Response To Crisis, Katherine M. Kelley

Electronic Theses and Dissertations

The purpose of this study was to contribute to current theory-driven research in crisis communication by examining the perceptions of multiple stakeholder groups to a university crisis response strategy. Two main questions were examined in this dissertation. The first question attempted to determine if a significant difference existed between stakeholder groups and their perception of university reputation, responsibility for the crisis, and potential supportive behaviors toward the university following the university’s response to a crisis. The second asked if Coombs’s Situational Crisis Communication Theory is a practical application for universities.

The participants were from 4 stakeholder groups associated ...