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A Descriptive Study Of The Marketing Mix Strategies Utilized By North American Christian Schools, David D. Horner
A Descriptive Study Of The Marketing Mix Strategies Utilized By North American Christian Schools, David D. Horner
Doctoral Dissertations and Projects
Educators often misunderstand marketing. Frequently it is viewed as simply advertising or selling. Marketing is far more encompassing. A closer look at the components of marketing reveals an involvement in virtually all aspects of private school operations. Other than miracles or providential guidance, a solid business plan, based on the “marketing mix,” might contribute most to the overall growth and customer satisfaction within a Christian school. This dissertation is a qualitative study designed to research the marketing mix strategies of private, Christian schools throughout America and Canada. This research effort was designed to collect both descriptive and historical data. A …
Moral Self-Concept Of Public And Christian School Teachers In An Atlanta Metropolitan Area County, Timothy Reid Brown
Moral Self-Concept Of Public And Christian School Teachers In An Atlanta Metropolitan Area County, Timothy Reid Brown
Doctoral Dissertations and Projects
Historically, the importance of moral and ethical behavior has helped govern the educational process in the United States. The research shows that students notice and are affected by the moral character of a teacher as it is conveyed by a teacher’s behavior and lifestyle, both in and out of the classroom. This quantitative causal-comparative study, conducted in October and November of 2004, examined the moral self-concept of teachers as measured by the Tennessee Self-Concept Scale: Second Education (TSCS:2). The population consisted of 210 teachers from a metropolitan Atlanta county employed by public and Christian elementary and secondary schools. The investigation …