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Western Kentucky University

Public Relations and Advertising

Honors College Capstone Experience/Thesis Projects

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27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce Aug 2016

27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce

Honors College Capstone Experience/Thesis Projects

College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year ...