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Western Kentucky University

Organizational Communication

Masters Theses & Specialist Projects

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Making ‘The Ask’ To Internal Stakeholders: The Influence Of Organizational Identification On University Faculty And Staff Giving, Lora Haley Ashley Jul 2018

Making ‘The Ask’ To Internal Stakeholders: The Influence Of Organizational Identification On University Faculty And Staff Giving, Lora Haley Ashley

Masters Theses & Specialist Projects

The purpose of this study was to explore faculty/staff identification with their employing university and how that, in turn, may influence their decision to financially support the institution, or not. This study employed a case study approach and a mixed methods research design utilizing both qualitative and quantitative data. An online survey using Cheney’s (1982) Organizational Identification Questionnaire measured faculty/staff members’ identification with the organization and with their specific departments. The survey also collected data on faculty/staff past charitable giving. Following the survey, qualitative focus groups and interviews were conducted with faculty/staff members to explore ...