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School of Management Publications

Data Saturation

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Are We There Yet? Data Saturation In Qualitative Research, Patricia I. Fusch Ph.D., Lawrence R. Ness Feb 2015

Are We There Yet? Data Saturation In Qualitative Research, Patricia I. Fusch Ph.D., Lawrence R. Ness

School of Management Publications

Failure to reach data saturation has an impact on the quality of the research conducted and hampers content validity. The aim of a study should include what determines when data saturation is achieved, for a small study will reach saturation more rapidly than a larger study. Data saturation is reached when there is enough information to replicate the study when the ability to obtain additional new information has been attained, and when further coding is no longer feasible. The following article critiques two qualitative studies for data saturation: Wolcott (2004) and Landau and Drori (2008). Failure to reach data saturation ...