Education Commons^™

Expect Respect Television Advertising Campaign: Evaluation Report, Chris White, Sallie Newell, Anne Graham

Professor Anne Graham

The Expect Respect project was a social marketing campaign to increase young people’s knowledge of the dynamics of healthy and unhealthy relationships. It represented the latest stage in an ongoing campaign by the Kids Really Count interagency committee (a collaboration between the Ballina Byron Family Centre, the NSW Strategy to Reduce Violence Against Women, Lismore & District Women’s Health Centre, Mullumbimby Community Health and Lismore City Council) to raise public awareness about the impact of domestic violence on children and young people. The Expect Respect television advertisement was developed following consultations with young people from diverse geographical environments and cultural …