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Selected Works

Teacher Education and Professional Development

2010

Literacy

Articles 1 - 4 of 4

Full-Text Articles in Education

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of ...


Practical Challenges And Possibilities For The Integration Of Academic Literacy In A First Year Subject, Clifford Jackson, Pauline Taylor, Adam Raoul Jul 2010

Practical Challenges And Possibilities For The Integration Of Academic Literacy In A First Year Subject, Clifford Jackson, Pauline Taylor, Adam Raoul

Associate Professor Pauline Taylor-Guy

Changes to Queensland teacher accreditation (Queensland Government, 2009) have increased teacher educators' responsibility for graduate literacy. This paper offers a perspective on the implementation of a general literacy initiative into a specialist subject. Specifically, it details the engagement process undertaken with a broad academic literacy agenda, the First Year Literacy Initiative (FYLI), to refresh Foundations of Educational Technology, a first year education subject at James Cook University. An action research approach was used to identify and respond to key resourcing, pedagogical, assessment, and knowledge-based challenges and strategies. As subject lecturer I provide a preliminary evaluation of four strategies including (i ...


A Systematic Approach To Literacy Support For First Year Preservice Teachers: Implications For Practice, Pauline Taylor Jul 2010

A Systematic Approach To Literacy Support For First Year Preservice Teachers: Implications For Practice, Pauline Taylor

Associate Professor Pauline Taylor-Guy

Concerns about teacher standards and teacher quality particularly in literacy, numeracy and science and their impact on student achievement are prevalent in current Australian federal and state reports and responses. The Masters Review (ACER, 2009) into improving literacy, numeracy and science learning in Queensland schools identifies the clear need for preservice teachers to demonstrate high levels of proficiency in these areas (p.viii). The Queensland government response to the report has been to introduce mandatory preregistration testing in literacy, numeracy and science. These tests are being trialled in 2010 with a view to full implementation in 2011.
In 2010, a ...


Literacy As Praxis: The Recursive Cycle Of 21st Century Literacy Teaching, Susan Adams Jan 2010

Literacy As Praxis: The Recursive Cycle Of 21st Century Literacy Teaching, Susan Adams

Susan Adams

Poster presented at the 21st Annual Joseph Taylor Symposium, Indianapolis, IN, February 2010.