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Iowa State University

Series

2018

Industrial Design Publications

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Full-Text Articles in Education

Supporting Idea Generation With Design Tools: Nesting Design Heuristics Within Morphological Analysis, Keelin Leahy, Shanna R. Daly, Seda Mckilligan, Colleen Seifert Jan 2018

Supporting Idea Generation With Design Tools: Nesting Design Heuristics Within Morphological Analysis, Keelin Leahy, Shanna R. Daly, Seda Mckilligan, Colleen Seifert

Industrial Design Publications

As some design problems are complex, generating concepts for a complete artefact may be overwhelming for designers, especially for novices. Students often learn to use morphological analysis (MA) to decompose a problem into subcomponents, allowing them to focus on designing for more specific functions. However, generating new ideas for subcomponents remains a challenge for novices. In this study, the authors investigated an educational method combining the morphological analysis approach with a tool designed to facilitate the generation of novel, differing ideas called design heuristics (DH). The results demonstrate that adding design heuristics within morphological analysis supported students in building upon ...