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Iowa State University

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Business

E-commerce

Supply Chain Management Publications

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Full-Text Articles in Education

The Mean Business Of Second Life: Teaching Entrepreneurship, Technology And E-Commerce In Immersive Environments, Brian E. Mennecke, Lesya M. Hassall, Janea Triplett Sep 2008

The Mean Business Of Second Life: Teaching Entrepreneurship, Technology And E-Commerce In Immersive Environments, Brian E. Mennecke, Lesya M. Hassall, Janea Triplett

Supply Chain Management Publications

Second Life is a three-dimensional multi-user virtual environment with a vibrant economy, where avatars (virtual representations of users) can engage in innovative and unique business and collaborative activities. The immersive nature of this application creates ample authentic opportunities for teaching entrepreneurship, technology and ecommerce.

This article describes a Masters of Business Administration elective course, in which Second Life was utilized to teach strategic and managerial issues related to ecommerce. The collected data indicate that the students in this course experienced a steep learning curve with regards to the complicated interface of Second Life, its complex social canvas and non-traditional framing ...