Education Commons^™

The Mean Business Of Second Life: Teaching Entrepreneurship, Technology And E-Commerce In Immersive Environments, Brian E. Mennecke, Lesya M. Hassall, Janea Triplett

Supply Chain Management Publications

Second Life is a three-dimensional multi-user virtual environment with a vibrant economy, where avatars (virtual representations of users) can engage in innovative and unique business and collaborative activities. The immersive nature of this application creates ample authentic opportunities for teaching entrepreneurship, technology and ecommerce.

This article describes a Masters of Business Administration elective course, in which Second Life was utilized to teach strategic and managerial issues related to ecommerce. The collected data indicate that the students in this course experienced a steep learning curve with regards to the complicated interface of Second Life, its complex social canvas and non-traditional framing ...

An Educational Module For Enhancing Business Strategies For Web Sites Of Small Rural Firms: An Experience Economy Approach, Miyoung Jeong, Ann Marie Fiore, Linda S. Niehm

Apparel, Events and Hospitality Management Publications

The project described here introduces an educational module for use by Extension professionals and business owners/operators. The module is designed to help small rural firms build a unique and experiential Web site consistent with their physical stores by implementing 4E strategies. The module presents strategies to enhance the Web site experience and includes an introduction to Pine and Gilmore's (1999) experience economy (4E) concepts and their application to Web site design for small rural retail and hospitality businesses. The module supports a step-by-step approach to assessing firms' experiential offerings and designing experience-rich Web sites.

Lessons Learned As A Faculty Advisor To A Student- Produced Event, Sara B. Marcketti

Apparel, Events and Hospitality Management Publications

The curtain dropped on April 25, 2008, concluding my third year as faculty advisor to the Iowa State University Textiles and Clothing Fashion Show. This year marked perhaps our most successful event to date. Attendance increased 35 percent from the previous year and included 2,455 guests in Stephens Auditorium, filling all but the most remote corners.

How To Increase Response Rates When Surveying Hospitality Managers For Curriculum-Related Research: Lessons From Past Studies And Interviews With Lodging Professionals, Swathi Ravichandran, Susan W. Arendt

Apparel, Events and Hospitality Management Publications

Continuous industry input is needed to keep hospitality management curricula current, relevant, and applicable. However, barriers including low response rates are reported when surveying hospitality professionals about competencies and skills essential for success. In response, this study sought to identify successful strategies used by researchers when surveying hospitality managers through mail surveys. Interviews conducted with lodging managers indicated potential strategies for increasing response rates when using online surveys. These strategies are currently absent in the literature. Interview results are presented.