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Iowa State University

Series

Business

2005

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Articles 1 - 1 of 1

Full-Text Articles in Education

A Unifying Textiles And Clothing Course: Implementing Corporate Aesthetic Management, Ann Marie Fiore Jan 2005

A Unifying Textiles And Clothing Course: Implementing Corporate Aesthetic Management, Ann Marie Fiore

Apparel, Events and Hospitality Management Conference Proceedings and Presentations

With a growing industry focus on branding, textiles and apparel courses should better prepare design and merchandising/marketing students to work together to create brand identity through product and store design.