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Iowa State University

Psychiatry and Psychology

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Consumers' Conceptualization Of Apparel Attributes And Apparel Quality , Liza Kovilagathu Abraham Jan 1992

Consumers' Conceptualization Of Apparel Attributes And Apparel Quality , Liza Kovilagathu Abraham

Retrospective Theses and Dissertations

Examining the attributes that affect consumers' perceptions of product quality has been of pivotal interest in marketing research. The objectives of this study were (1) to identify and classify attributes that play a significant role at time of purchase and during use of apparel, (2) to compare expectations of apparel attributes at time of purchase with perceptions of attributes as the apparel product is being used, (3) to identify attributes that are predictors of perceived quality at expectation stage and at the post-purchase evaluation stage, and (4) to propose a model for consumers' perceptions of apparel quality;Five focus group ...