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Iowa State University

Business

2018

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Articles 1 - 11 of 11

Full-Text Articles in Education

Walking Off The Runway To Find One’S Place In The Fashion Market-Developing New Curriculum To Enable Fashion Students To Gain Real-World Experience Outside The Runway, Cathy Starr Jan 2018

Walking Off The Runway To Find One’S Place In The Fashion Market-Developing New Curriculum To Enable Fashion Students To Gain Real-World Experience Outside The Runway, Cathy Starr

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

ITAA Proceedings


Rutherford Teaching Challenge--Steam Digital Inspiration Boards Assignment, Janet Andrea Blood Jan 2018

Rutherford Teaching Challenge--Steam Digital Inspiration Boards Assignment, Janet Andrea Blood

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

2018 Rutherford Teaching Challenge

STEAM Digital Inspiration Boards Assignment


Developing And Evaluating Sustainable Tools To Positively Impact Apparel Focused Entrepreneurs’ Through Academic Programs Incubator Centers In Southern Africa, Amanda Muhammad, Carolina Kobia, Lombuso Khoza, Julie A. Davis Jan 2018

Developing And Evaluating Sustainable Tools To Positively Impact Apparel Focused Entrepreneurs’ Through Academic Programs Incubator Centers In Southern Africa, Amanda Muhammad, Carolina Kobia, Lombuso Khoza, Julie A. Davis

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Internation Textiles and Apparel Association Conference


Perspectives Of Design Professionals In The Fashion Industry With Respect To The Creative Design Process, Ja Young Hwang Ph.D., Kim Hahn Ph.D. Jan 2018

Perspectives Of Design Professionals In The Fashion Industry With Respect To The Creative Design Process, Ja Young Hwang Ph.D., Kim Hahn Ph.D.

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study was to explore the perspectives of design professionals in the fashion industry in terms of their creative processes, and the study was specifically focused on seeking the importance of knowledge and skills, product development, reflections-in-actions of the design process, the designer's role in the system, and fashion as communication during a fashion designer's creative process. The results of this study supports previous findings that fashion designers must meet the needs of customers and it is critical to understand design problems and solutions in order to design a successful product. The importance of designer ...


“Creating A Virtual Retail Store Using The Sims4™ Programs In A Visual Merchandising Course”, April Elisha Stanley, Corissa Hite, Jennifer Wood Jan 2018

“Creating A Virtual Retail Store Using The Sims4™ Programs In A Visual Merchandising Course”, April Elisha Stanley, Corissa Hite, Jennifer Wood

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

SnapFashun, a plugin software used in conjunction with Adobe Illustrator (SnapFashun, 2017), was previously used in a visual merchandising course to create a final project: a digital retail store. Due to technological problems and student frustrations, an alternative was chosen: The Sims4™ programs. The expectation was the change in technology would permit students to focus on applications of visual merchandising concepts and result in a more engaged, creative final project. YouTube videos and online guides aided in learning the software for The Sims4™ programs. The outcome was a digital retail store that permitted increased engagement, greater creativity, and the application ...


What Do They Need To Succeed? Development Of An Apparel Merchandising Competency Framework, Bertha Jacobs, Elena Karpova Jan 2018

What Do They Need To Succeed? Development Of An Apparel Merchandising Competency Framework, Bertha Jacobs, Elena Karpova

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study was to: (a) identify a comprehensive list of merchandising knowledge and skills through an analysis of extant research; (b) categorize these knowledge and skills to create a classification matrix; and (c) based on this matrix, develop an apparel merchandising competency framework. Content analysis was used to to analyse a total of 32 published articles in peer reviewed journals focused on K&S required for business, retail, and merchandising professionals. A total of 140 different K&S found to be important for merchandising, retail, and business positions were identified and then systematically classified. The classification procedure followed four successive stages: (1) four main constructs were identified (i.e., explicit knowledge; tacit knowledge; soft skills; hard skills); (2) seven different categories of K&S were identified (i.e., explicit knowledge: general apparel and merchandising category; tacit knowledge: experience category; soft skills: interpersonal and intrapersonal category; hard skills: technical and conceptual/thinking category); (3) 39 types of K ...


Exposing 3d Printing To Undergraduate Fashion Merchandising Students, Erica Spurgeon, Melissa Abner Jan 2018

Exposing 3d Printing To Undergraduate Fashion Merchandising Students, Erica Spurgeon, Melissa Abner

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

3D printing was incorporated into Product Development for Consumers, Apparel Quality Analysis, and Branding and Fashion Technology courses at a Midwestern University. According to recommendations from the SAMR model, 3D printing technology was implemented at a higher level where transformational learning took place. The 3D printer was implemented as an engaging tool to provide higher order thinking, where students can analyze and design tangible items; as opposed to simply learning about a concept. 3D printing not only helped students learn existing course concepts but also provided them with experience using 3D printing technology. Since technology is key to college students ...


A Fashion Buyer’S Role In The 21st Century: A Data-Mining-Based Content Analysis Approach, Md. Rafiqul Islam Rana, Li Zhao Jan 2018

A Fashion Buyer’S Role In The 21st Century: A Data-Mining-Based Content Analysis Approach, Md. Rafiqul Islam Rana, Li Zhao

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Fashion buyers play an integral role in the development and commercial success of a fashion brand or company. With the growing need of 21st century skills and sustainability, incorporating this knowledge and implementing it in all aspects of fashion buying is a neglected area of academic research. Therefore, this paper analyzed the current fashion buying roles that are presently required in the industry and compare them with the 21st century skill sets that are required for achieving sustainability within the fashion buying workplace. Data-mining-based content analysis was conducted in this research. Result show that the most prominent skillset that ...


New Framework Proposal For Sustainable Textile And Apparel Education, Md. Rafiqul Islam Rana, Jung Ha-Brookshire Jan 2018

New Framework Proposal For Sustainable Textile And Apparel Education, Md. Rafiqul Islam Rana, Jung Ha-Brookshire

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This paper offers a conceptual framework to address the importance of incorporating ideation, negotiation, and implementation into Textile and Apparel sustainability curricula in a holistic matter in an effort to accomplish true sustainability. As long as professionals think business decisions are separated from sustainability decisions, sustainability goals will be more likely to be considered secondary goals. Therefore, in this model, researchers emphasize that future sustainable T&A business leaders must possess skill sets to navigate intertwined or sometimes often competing interests of economic, social, and environmental goals. An understanding of different required skillsets would help graduates entering the workforce be ...


Re-Interpretation Of An Athleisure Young Casual Wear Line Through An Industry-Academia Cooperation Project, Sooah Choi Jan 2018

Re-Interpretation Of An Athleisure Young Casual Wear Line Through An Industry-Academia Cooperation Project, Sooah Choi

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Given the demands of practical education, today’s design education programs focus more on various industry–academia cooperation projects. Especially in the fashion design industry, professionals need to be aware of the current trends while students must be more eligible and closer to an entry-level designer who is able to perform immediately upon graduation. This case study is an industry–academia cooperation project which that served as one of the graduate fashion stages in a university in South Korea in 2016. It is a re-interpretation of an athleisure young casual wear line “Tate Like” from the Tate brand.

From this ...


Omnichannel Innovation Lab: Incorporating Design Thinking Into A Merchandising Course, Minjeong Kim Jan 2018

Omnichannel Innovation Lab: Incorporating Design Thinking Into A Merchandising Course, Minjeong Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This paper illustrates how the Human-Centered Design (HCD) approach (aka. design thinking) was incorporated in the existing merchandising course to foster creativity among students. The five key learning objectives of the Omnichannel Innovation Lab course included; (1) gain a deep understanding of omnichannel retailing, (2) develop ethnographic research skills to gain an empathetic understanding of consumer needs, (3) apply the design thinking process, (4) develop omnichannel innovations and (5) improve collaboration skills.