Education Commons^™

The Use Of Generic Teaching Materials Versus Brand Specific Teaching Materials With Home Economics Food And Nutrition Students, Lyn Blackwell

Theses : Honours

Studies have found that between 80 and 90 percent of home economics teachers use commercially sponsored teaching materials in their classrooms. The literature suggests that in some cases teachers do not have the skills for evaluating these materials and may be unsuspectingly endorsing the products used in their classrooms. The purpose of this study was to investigate whether or not the use of brand specific teaching materials had the potential to influence the development of brand awareness in Year 8 Food for Fitness students exposed to these materials. Test instruments which reflect Fishbein's theory of reasoned action were developed to …