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Marketing Adventist Higher Education In North America : College Choice - Motivators And Barriers, George Charles Dart Jr.
Marketing Adventist Higher Education In North America : College Choice - Motivators And Barriers, George Charles Dart Jr.
Dissertations
Purpose/Problem
It is estimated more than 75% of Seventh-day Adventist (SDA) college-bound students (rising freshmen) who live in the North American Division (NAD) do not attend an SDA college/university. This is a major challenge for the NAD colleges/universities. Discovering motivators and barriers for SDA college-bound students is vital in understanding what influences this population in their college choice selection.
Method
This is a quantitative, cross-sectional, comparative study. An electronic survey using Qualtrics was sent to over 14,000 students with 461 respondents as the sample size. Respondents were sorted into four study groups, using the type of high school attended and …