Education Commons^™

Engaging Gen Z Through Humor, Wendy Gillis, Fred Pozin

Association of Marketing Theory and Practice Proceedings 2023

ABSTRACT

The current generation of undergraduate students in the classroom (Gen Z) is the loneliest generation in the U.S. (Twenge, 2017), and they know it. What are they spending time on? Their phones. What are they not spending time on? Time with friends (Twenge, 2017). Gen Z has more of a life online versus offline, yet Gen Z yearns for in-person interaction, and the pandemic has only made it worse. The authors’ advice? Tell a joke. By combining theories from psychology, management, and marketing, this conceptual paper explores the relationship between humor, trust, and persuasion.

The Trust Decoder™: An Examination Of An Individual's Developmental Readiness To Trust In The Workplace, Molly Breysse Cox

Antioch University Full-Text Dissertations & Theses

This research explores an individual's self-perception of their own ability, motivation, and propensity to trust others for the purpose of validating a new construct: developmental readiness to trust others in the workplace. This construct expands research on developmental readiness to change and to lead by building a scale to measure an individual's motivation and ability to trust others in the workplace. A previously validated scale developed by Frazier, Johnson, and Fainshmidt 2013 measuring propensity to trust was included the scale building process. All items measuring motivation to trust were newly developed for this study, items measuring trust ability were adapted …

What Color Is Your Paratext?, Geoffrey Bilder, Andrée J. Rathemacher

Technical Services Department Faculty Publications

In the final vision session of the 2009 NASIG Annual Conference, Geoffrey Bilder from CrossRef discussed the problem of how to identify trustworthy scholarly information on the Internet. This problem is exacerbated by readers’ growing distrust of intermediaries such as publishers and librarians, by the fact that the Internet lacks the traditions that have developed in scholarly communication to ensure trust, and by the sheer amount of information now readily available. Paratext is understood as anything outside of a text that sets expectations about that text. In the past, paratext, for example a publisher logo, provided important clues as to …