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Full-Text Articles in Education

“You Can Count On It!” Using County Auditors' Data For Marketing Research Group Projects: A Case Study, Julie M. Szendrey Oct 2016

“You Can Count On It!” Using County Auditors' Data For Marketing Research Group Projects: A Case Study, Julie M. Szendrey

Atlantic Marketing Journal

The purpose of this research was to develop an efficient and effective process for marketing educators to use in the teaching of an undergraduate marketing research course. Instructors should consider the use of readily available auditors’ data for pedagogical usage in a semester-long courses. The research process posed by Neuman (2007) was followed in the development of a course assignment utilizing the use of auditors’ data. Students analyzed and presented their project results using SPSS software tools learned during the course and through videos provided by the American Marketing Association certificate offerings. Final group presentations also included the discussion of ...


Mapping Progress – Using Data For Teaching And Learning, Geoff N. Masters Ao Aug 2016

Mapping Progress – Using Data For Teaching And Learning, Geoff N. Masters Ao

Teacher columnist – Geoff Masters

It’s important to keep in mind that there are three central uses of data in school education. Professor Geoff Masters AO discusses.


Pythagorean Combinations For Lego Robot Building., Ronald I. Greenberg Jul 2016

Pythagorean Combinations For Lego Robot Building., Ronald I. Greenberg

Computer Science: Faculty Publications and Other Works

This paper provides tips for LEGO robot construction involving bracing or gear meshing along a diagonal using standard Botball kits.