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Full-Text Articles in Education
The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel Le, Marie-Louise Watson
The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel Le, Marie-Louise Watson
Georgia Library Quarterly
This article describes a practical way to teach student entrepreneurs to search and use market data for business startup plans. The conventional way of teaching students to find articles and business intelligence based on a class assignment can be challenging for many students without an academic business background. This library instruction approach sequentially uses three databases enriched with business data and infographics to support the development of critical thinking for student entrepreneurs. It teaches entrepreneurial personality support, analysis, visualization, and market mapping.
The Potential Of Industry Standards In Undergraduate Education, Heather A. Howard, Margaret Phillips, Alyson Vaaler, David Hubbard
The Potential Of Industry Standards In Undergraduate Education, Heather A. Howard, Margaret Phillips, Alyson Vaaler, David Hubbard
Libraries Faculty and Staff Presentations
Industry standards have a significant impact on business as a means to eliminate waste, reduce costs, market products (e.g., for quality, safety, interoperability) and lessen liability (Thompson, 2011). Consequently, an understanding and the ability to use standards, agreed upon practices among interested or vested parties, is a critical workplace competency for those engaged in business and industry. To have a workforce competent in the use of standards, higher education curricula must be developed to integrate standards education at appropriate points within the curriculum. Despite the importance of standards, they are not universally integrated into the college and university curricula. Given …