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An Experimental Study On The Effects Of Exposure To Magazine Advertising On Children's Food Choices, Sandra C. Jones, Lisa K. Kervin
An Experimental Study On The Effects Of Exposure To Magazine Advertising On Children's Food Choices, Sandra C. Jones, Lisa K. Kervin
Faculty of Education - Papers (Archive)
Objective: The present study sought to determine the feasibility of an experimental research design to investigate the effects of exposure to magazine advertising on children’s food choices. Design: Children were randomized to read either a magazine with food advertisements or a magazine with no food advertisements. They then chose two food items from the intervention ‘store’ to eat after the session. Data were also collected on attitudes to advertising and snack food preferences. Finally, participants’ parents were provided with a self-completion survey on food choices and other variables (n 24). Setting: Three vacation care centres in regional New South Wales, …
Advertising In "Tween" Magazines: Exploring The Considerations And Opportunities, Lisa K. Kervin, Jessica Mantei
Advertising In "Tween" Magazines: Exploring The Considerations And Opportunities, Lisa K. Kervin, Jessica Mantei
Faculty of Education - Papers (Archive)
Many children in our classrooms have competence when interacting with visual and print based texts. While the familiarity may well exist, there is a need to examine children’s ability to sort through and make meaning from the myriad of messages, commercial and otherwise, which they encounter. While some argue that children are empowered by the ability to use and manipulate popular culture for their own purposes (Harding, 2004), others voice concern that this market is vulnerable to negative effects of media. In Australia both the number of magazines targeting children, and the readership of these magazines, is high and increasing. …