Education Commons^™

Children's Exposure To Food Advertising On Free-To-Air Television: An Asia-Pacific Perspective, Bridget Kelly, Lana Hebden, Lesley King, Yang Xiao, Yang Yu, Gengsheng He, Liangli Li, Lingxia Zeng, Hamam Hadi, Tilakavati Karupaiah, Ng See Hoe, Mohd Ismail Noor, Jihyun Yoon, Hyogyoo Kim

Faculty of Social Sciences - Papers (Archive)

There is an established link between food promotions and children's food purchase and consumption. Children in developing countries may be more vulnerable to food promotions given the relative novelty of advertising in these markets. This study aimed to determine the scope of television food advertising to children across the Asia-Pacific to inform policies to restrict this marketing. Six sites were sampled, including from China, Indonesia, Malaysia and South Korea. At each site, 192 h of television were recorded (4 days, 16 h/day, three channels) from May to October 2012. Advertised foods were categorized as core/healthy, non-core/unhealthy or miscellaneous, and by …

The Impact Of Marketing And Advertising On Food Behaviours: Evaluating The Evidence For A Causal Relationship, Jennifer A. Norman, Bridget Kelly, Emma J. Boyland, Anne T. Mcmahon

Faculty of Social Sciences - Papers (Archive)

The prevention of overweight in childhood is paramount to long-term heart health. Food marketing predominately promotes unhealthy products which, if over-consumed, will lead to overweight. International health expert calls for further restriction of children¿s exposure to food marketing remain relatively unheeded, with a lack of evidence showing a causal link between food marketing and children¿s dietary behaviours and obesity an oft-cited reason for this policy inertia. This direct link is difficult to measure and quantify with a multiplicity of determinants contributing to dietary intake and the development of overweight. The Bradford Hill Criteria provide a credible framework by which epidemiological …

Reading The Mind Of Children In Response To Food Advertising: A Cross-Sectional Study Of Malaysian Schoolchildren's Attitudes Towards Food And Beverages Advertising On Television, See Hoe Ng, Bridget P. Kelly, Chee Hee Se, Sharmela Sahathevan, Karuthan Chinna, Mohd Noor Ismail, Tilakavati Karupaiah

Faculty of Social Sciences - Papers (Archive)

Background

Television food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children.

Methods

This cross-sectional study investigated children’s attitudes towards TVFA by examining four well-cited induction factors namely advertisement recognition, favourite advertisement, purchase request, and product preference. Malaysian urban schoolchildren (7 to 12 years) of equal ethnic distribution were voluntarily recruited (n = 402). Questionnaire administration was facilitated using a food album of 24 advertised food products.

Results

Majority of children were older (66.2 %), girls (56.7 %) with one-third either overweight or obese. TV viewing time for weekend was greater …

Geographical Variation And Correlates Of Tobacco Smoking, Second-Hand Smoke Exposure, Workplace Tobacco Prohibition, And Pro-Tobacco And Counter-Tobacco Advertising In Mainland China: A Cross-Sectional Study Of 98 058 Participants, Thomas E. Astell-Burt, Mei Zhang, Xiaoqi Feng, Limin Wang, Yichong Li, Andrew Page, Maigeng Zhou, Linhong Wang

Faculty of Social Sciences - Papers (Archive)

Abstract presented at The Lancet-CAMS Health Summit, 30-31 October 2015, Beijing, China

Navigating The World Of Advertising Through Integrating English And Health (Ps), Chloe Gordon

Faculty of Social Sciences - Papers (Archive)

Abstract of paper presented at the AATE & ALEA Joint National Conference, 3-6 July 2015, Canberra, Australia

Density Of Outdoor Food And Beverage Advertising Around Schools In Ulaanbaatar (Mongolia) And Manila (The Philippines) And Implications For Policy, Bridget P. Kelly, Lesley King, Batjargal Jamiyan, Nyamragchaa Chimedtseren, Bolorchimeg Bold, Victoria M. Medina, Sarah J. De Los Reyes, Nichel V. Marquez, Anna Christine P. Rome, Ariane Margareth O. Cabanes, John Juliard Go, Tsogolmaa Bayandorj, Marie Clem B. Carlos, Cherian Varghese

Faculty of Social Sciences - Papers (Archive)

Children’s exposure to unhealthy food marketing is recognised by leading international health organisations as a probable causal factor for obesity. Outdoor advertising near schools embeds commercial food messages into children’s everyday lives and acts as a cue for food purchases. This project aimed to describe food advertising in the area around schools in two demographically and culturally disparate cities in the Asia Pacific Region. Data on outdoor food advertising were collected from the area within 500 m of 30 primary schools in each of two cities: Ulaanbaatar, Mongolia and Manila, The Philippines. For each food advertisement, information was collected on: …

Obesogenic Television Food Advertising To Children In Malaysia: Sociocultural Variations, See How Ng, Bridget Kelly, Chee H. Se, Karuthan Chinna, Mohd Jamil Sameeha, S Krishnasamy, Ismail Mn, Tilakavati Karupaiah

Faculty of Social Sciences - Papers (Archive)

Background: Food advertising on television (TV) is well known to influence children’s purchasing requests and models negative food habits in Western countries. Advertising of unhealthy foods is a contributor to the obesogenic environment that is a key driver of rising rates of childhood obesity. Children in developing countries are more at risk of being targeted by such advertising, as there is a huge potential for market growth of unhealthy foods concomitant with poor regulatory infrastructure. Further, in developing countries with multi-ethnic societies, information is scarce on the nature of TV advertising targeting children.

Objectives: To measure exposure and …

Content Analysis Of Food Advertising In Iranian Children's Television Programs, Maryam Amini, Nasrin Omidvar, Heather Yeatman, Shadab Shariat-Jafari, Maryam Eslami-Amirabadi, Malihe Zahedirad

Faculty of Social Sciences - Papers (Archive)

Background: Advertisements can influence children's health related behaviors. Television advertisements are the main avenues directing commercials at children in Iran. This study aimed to explore the content of food advertisement during children's television programs in 2007-8 and to compare it with those reported in 2000. Methods: All advertisements broadcasted before, during, and after children's programs aired on two major Iran national television networks were videotaped for a period of 4 weeks during 2007- 8. For each advertisement, type of product(s) and mode of presentation (s) were coded. Results: A total of 229 television advertisements were broadcasted. Food commercials were the …

Parents And Adolescents Discuss Gambling Advertising: A Qualitative Study, Samantha L. Thomas

Faculty of Social Sciences - Papers (Archive)

The study specifically aimed to explore:

1. How socio-cultural factors may influence the meanings individuals construct about gambling.

2. How different audience segments (in this case parents and their children) interpret messages about different types of advertisements in different ways.

3. How the framing of messages about gambling may influence perceptions about the risks and benefits associated with different types of gambling products and services.

The specific objectives of the study were to:

1. Provide detailed qualitative information about how different audience segments interpret the messages they see in gambling advertisements.

2. Strengthen understandings about how different gambling advertising strategies …

Regulation Of Alcohol Advertising: Policy Options For Australia, Sandra C. Jones, Ross Gordon

Faculty of Social Sciences - Papers (Archive)

A systematic search of academic databases was conducted to identify all refereed papers published between 1990 and 2012 on the regulation of alcohol advertising in Australia and three comparison countries (New Zealand, Canada and the UK). This paper reviews the codes that apply to alcohol advertising in each of the four countries, research into the effectiveness of these codes, and the small body of research into consumer attitudes towards alcohol advertising regulation. This review adduces considerable evidence that alcohol advertising influences drinking behaviours, and that current regulatory systems based on co-regulation and voluntary regulation (as is the case in Australia) …

Responsibility Messages In Alcohol Advertising - Just One More Selling Tool?, Sandra C. Jones, Kirsten Brighten

Faculty of Social Sciences - Papers (Archive)

Abstract presented at the Australasian Professional Society on Alcohol and other Drugs Conference 2013, 24-27 November 2013, Brisbane, Australia

Building The Case For Independent Monitoring Of Food Advertising On Australian Television, Lesley King, Lana Hebden, Anne Grunseit, Bridget Kelly, Kathy Chapman

Faculty of Social Sciences - Papers (Archive)

Objective To provide an independent monitoring report examining the ongoing impact of Australian self-regulatory pledges on food and drink advertising to children on commercial television.

Design Analysis of food advertisements across comparable sample time periods in April/May 2006, 2007, 2009, 2010 and 2011. The main outcome measure comprised change in the mean rate of non-core food advertisements from 2006 to 2011.

Setting Sydney free-to-air television channels.

Subjects Televised food advertisements.

Results In 2011 the rate of non-core food advertisements was not significantly different from that in 2006 or 2010 (3·2/h v. 4·1/h and 3·1/h), although there were variations across …

Alcohol Advertising During Televised Australian Football Finals, Sandra C. Jones, Lance Barrie, Michael Chapman, Nicholas J. Corr, Sondra Davoren

Faculty of Social Sciences - Papers (Archive)

Alcohol marketing during sport, and alcohol industry sponsorship of sporting events, is highly lucrative; however, concerns have been raised over the impact on child and adolescent viewers of repeated exposure to alcohol marketing messages. The aim of this research project was to investigate the amount and type of alcohol marketing during two major sporting events in 2012 - the semi-finals and grand final of the AFL and NRL. The broadcasts of these six games were audited for alcohol advertisements and other advertising communications. Almost one-fifth of the screen time included alcohol marketing. Policy and practice implications of these findings are …

Effectiveness Of Statewide Advertising Campaigns In Promoting The Quitplan Services Brand, Jeong Kyu Lee, Andrea Mowery, Jacob Depue, Michael Luxenberg, Barbara Schillo

Faculty of Social Sciences - Papers (Archive)

The current study explored the role of advertising in building an effective cessation service brand in Minnesota, United States. Using data from a ClearWay Minnesota^SM campaign evaluation (N = 1,361), this study examined how mass media advertising works to reinforce recognition of the QUITPLAN Services brand, brand favorability, and brand attributes. Respondents with confirmed awareness of television campaign ads were significantly more likely to report ever hearing of the brand than those who were not aware of the ads (odds ratio [OR] = 4.28, p < .001). In addition, confirmed ad awareness correlated with brand favorability (β = .37, p < .001) and attributes (personalized: β = .50, p < .001; respectful: β = .43, p < .001; proven: β = .42, p < .001; accessible: β = .46, p < .001), and there was a significant relationship between brand favorability and intention to quit among smokers (OR = 2.44, p = .001). The findings in this study …

Advertising, Branding, And Pediatric Nutrition, Bridget Kelly

Faculty of Social Sciences - Papers (Archive)

The factors contributing to overweight and obesity are multifaceted and include a combination of genetic, sociological, and environmental influences. Children's exposure to food marketing is recognized as one such factor contributing to the obesity-promoting environment.

What Do Australian Consumers Think About Current Advertising Standards?, Sandra Carol Jones, Katherine Eagleton

Faculty of Social Sciences - Papers (Archive)

The concept of community standards is the cornerstone of advertising self-regulation in Australia. However, there is a dearth of research on current attitudes towards advertising and a virtual absence of such data in an Australian context. A questionnaire was developed to assess consumer attitudes towards advertising; respondents were 872 adults residing in New South Wales. We found high levels of concern regarding advertising standards in general and a consistent perception that advertising should not, for example, use coarse language or violent images, portray women or men as sex objects or show nudity, stereotype or make fun of groups of people, …

An Experimental Study On The Effects Of Exposure To Magazine Advertising On Children's Food Choices, Sandra C. Jones, Lisa K. Kervin

Faculty of Education - Papers (Archive)

Objective: The present study sought to determine the feasibility of an experimental research design to investigate the effects of exposure to magazine advertising on children’s food choices. Design: Children were randomized to read either a magazine with food advertisements or a magazine with no food advertisements. They then chose two food items from the intervention ‘store’ to eat after the session. Data were also collected on attitudes to advertising and snack food preferences. Finally, participants’ parents were provided with a self-completion survey on food choices and other variables (n 24). Setting: Three vacation care centres in regional New South Wales, …

Advertising In "Tween" Magazines: Exploring The Considerations And Opportunities, Lisa K. Kervin, Jessica Mantei

Faculty of Education - Papers (Archive)

Many children in our classrooms have competence when interacting with visual and print based texts. While the familiarity may well exist, there is a need to examine children’s ability to sort through and make meaning from the myriad of messages, commercial and otherwise, which they encounter. While some argue that children are empowered by the ability to use and manipulate popular culture for their own purposes (Harding, 2004), others voice concern that this market is vulnerable to negative effects of media. In Australia both the number of magazines targeting children, and the readership of these magazines, is high and increasing. …

Consuming Children: An Analysis Of Australian Press Coverage Of The Claims And Counterclaims Of Advocacy And Industry Groups In Relation To A Proposed Ban On 'Junk Food' Advertising, Kate Holland, R Warwick Blood, Samantha Thomas, Asuntha Karunaratne, Sophie Lewis

Faculty of Social Sciences - Papers (Archive)

Evidence of rising rates of overweight and obesity in Australia has generated considerable discussion about potential policy responses and solutions. In relation to childhood obesity, one suggestion that has been put forward is to ban or restrict junk food advertising to children. Debate about the merits of such a proposal was an enduring issue in the Australian press during our study's time frame, January 2008-January 2009. This paper is one part of a larger project investigating the reporting and portrayal of overweight and obesity in the Australian media, and the lived experiences of overweight and obese adults. In Australia, O'Hara …

Worshipping At The Alpine Altar: Promoting Tobacco In A World Without Advertising, Stacy M. Carter

Faculty of Social Sciences - Papers (Archive)

"Glisten. The party to go with your glamourpuss dress." "Glisten. Music to go with your rock star hair." "Glisten. Cocktails to go with your spanking ring." ("Minimum age 18. Photo ID required. Tobacco & alcohol products for sale.") Three highly stylised advertisements, one for each by-line, and each featuring a young woman on the dancefloor flaunting dress, hair and ring respectively, had been splashed in expensive full colour across the street music press and on the Wavesnet website (www.wavesnet.net) for weeks. On the night of Thursday 6 September at least some glamourpusses believed the hype at the high profile nightclub …