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Food For Thought: A Novel Media Literacy Intervention On Food Advertising Targeting Young Children And Their Parents, Rachel M. Powell, Tyra Gross
Food For Thought: A Novel Media Literacy Intervention On Food Advertising Targeting Young Children And Their Parents, Rachel M. Powell, Tyra Gross
Journal of Media Literacy Education
The prevalence of obese children has tripled during the past three decades. While lack of physical activity and unhealthy eating have been the primary focus of public health efforts, media has a significant influence on food choices and food consumption.
The purpose of this exploratory study was to examine if a media literacy intervention would increase knowledge and decrease the persuasive nature of unhealthy food advertisements. Parents (n=12) and their children (n=15) were recruited from two Boys and Girls clubs. They participated in a 2-hour educational, intervention workshop. The parents completed a pretest and a posttest assessing changes in knowledge …