Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 10 of 10
Full-Text Articles in Education
New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast
New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast
Master of Arts in Media and Communication Plan II Graduate Projects
The field of higher education is becoming more and more competitive and postsecondary institutions are aggressively searching for the best communication and recruitment strategies to recruit and attain high school seniors. As technology advances, the methods utilized to communicate and engage with prospective students during their college decision-making process must be transformed. The purpose of this Master’s project is to examine higher education marketing and recruitment literature to recommend the best communication and recruitment strategies in which postsecondary institutions should invest. Evidence-based research is utilized to examine how and why high school seniors learn about and engage with institutions, as …
A Challenge To Inclusive Excellence: What We Can Learn From A Jesuit Catholic University, Terri Lewis-King
A Challenge To Inclusive Excellence: What We Can Learn From A Jesuit Catholic University, Terri Lewis-King
Master's Projects and Capstones
This paper draws attention to the ethics of the organization (institutional structure) to fulfill its mission by examining what does it mean that a Jesuit higher education institution strives for "inclusive excellence". From a staff member lens, what does the campus climate tell us about how that impact is felt. The result of this project are tools for professionals to use in their assessment and development of organizational support for staff.
Beyond Greening: The Challenges To Adopting Sustainability In Higher Education., Catherine Hooey, Alicia Mason, James Triplett
Beyond Greening: The Challenges To Adopting Sustainability In Higher Education., Catherine Hooey, Alicia Mason, James Triplett
Faculty Submissions
It is common for colleges and universities to include sustainability in their mission statements and strategic plans. On many campuses, however, sustainability is associated with green practices only, rather than the comprehensive integration of social equity, economic, and environmental principles on which the concept was founded. Here, Hooey et al examine the obstacles to the comprehensive adoption of sustainability in institutions of higher education, in general, and to suggest a conceptual framework of a sustainability culture as one most appropriate for the more effective incorporation of comprehensive practices.
The Perceptions Of Accounting: What Do You Think?, Brianna Darin
The Perceptions Of Accounting: What Do You Think?, Brianna Darin
Honors Projects in Accounting
Accounting is often considered “the language of business,” but is sometimes perceived to be a difficult topic. This study seeks to get a deeper understanding as to why business students and other students perceive accounting to be such an intimidating subject. The ultimate research question addressed is: What are the perceptions of accounting among accounting students, non-accounting business students, and non-business students? A review of the relevant background literature led to two hypotheses that assist in answering the research question. Following the literature review and hypotheses development, a two-part process took place: (1) we conducted focus groups and (2) we …
An Investigation Of Accounting Education To Help Students Improve Important Job Skills, Alec Schuberth
An Investigation Of Accounting Education To Help Students Improve Important Job Skills, Alec Schuberth
Honors Projects in Accounting
Upon graduation, many college students embark on their professional careers in accounting. These graduates have completed their degree and moved to their new, exciting, and challenging jobs; but have these corporations recently expressed satisfaction with the performance of these young employees? Some studies suggest that many executives do not think that their new employees have developed the skills needed to be successful in today’s competitive business landscape. This project extends the literature by examining professional development in college graduates and applying it within the context of accounting education in college and universities nationwide. Overall, this project aims to investigate why …
Accounting For Ethics: Emphasis On Ethics Education In Us Collegiate Business Curricula, Sarah Stokowski
Accounting For Ethics: Emphasis On Ethics Education In Us Collegiate Business Curricula, Sarah Stokowski
Honors Projects in Accounting
The accounting field holds a background in ethical understanding to be of great importance. The purpose of this project was to investigate the extent to which ethics education is emphasized and implemented within the business, and specifically accounting, curricula of US collegiate level institutions. Course curricula from a sample of 445 AACSB (Association to Advance Collegiate Schools of Business) accredited business programs in the US were examined for their emphasis on ethics education. This emphasis was quantified through a novel measurement, the Ethics Education Index, which is an originally constructed weighted measure of the number of stand-alone courses dealing with …
Communicating You Are Worth It In A Noisy Marketplace, Paul Redfern, Keri Rursch, Jamie Yates
Communicating You Are Worth It In A Noisy Marketplace, Paul Redfern, Keri Rursch, Jamie Yates
Communications & Marketing
This paper provides guidance and specific examples of common elements needed for communicating the value proposition of liberal arts colleges to prospective students and families. In an environment where the worth of a college degree is questioned daily by the public and the mainstream media, this paper demonstrates how strategies that are distinctive, rooted in research and complementary to the institutional brand are imperative for communicating the worth of an institution. The paper suggests tactics to develop the key partnerships needed and provides metrics for how leaders can assess their value proposition initiatives.
Outcomes-Based Career Preparation Programs For Contemporary Student-Athletes, Kristina Navarro, Heather Mccormick
Outcomes-Based Career Preparation Programs For Contemporary Student-Athletes, Kristina Navarro, Heather Mccormick
Journal of Applied Sport Management
Framed from a constructivist approach, this manuscript draws from Savickas’ (2005) Theory of Career Construction to assess programmatic development and mastery of learning outcomes in preparation for life after higher education. Utilizing a mixed-method approach, findings outline recommendations for campusbased practitioner programming informed from the voices of NCAA Division I football student-athletes.
A Comparison Between Administrative Leadership In Higher Education And Change-Oriented Leadership In Banks, Glenn King Jr
A Comparison Between Administrative Leadership In Higher Education And Change-Oriented Leadership In Banks, Glenn King Jr
Walden Dissertations and Doctoral Studies
Organizational environments continually change. Organizations that do not meet the demands for change do not survive. The required changes differ for banks versus universities, suggesting that leaders in each type of organization need to use unique styles to adapt to their unique environments. The purpose of this quantitative research study was to test a contingency theory of leadership that leaders of banks are change-oriented, whereas leaders of higher educational institutions are administrative in their style. The research questions dealt with differences in the uncertainty of internal operations and the external environment of banks versus universities, and the leadership style most …
Rethinking And Re-Evaluating The Purpose Of The Business School, Howard Thomas
Rethinking And Re-Evaluating The Purpose Of The Business School, Howard Thomas
Research Collection Lee Kong Chian School Of Business
Without doubt, business schools have been one of the success stories of higher education over the past 50 years. Even so, over the past decade management education has come under attack over both its legitimacy as a serious academic discipline, and its failure to professionalise management. Perhaps now is an opportune time, therefore, for management educators to reflect on the value and purpose of business education and address the real issue of how to innovate to improve student learning about both the theory and practice of management.