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Business Model Design Games: Rules And Procedures To Challenge Assumptions And Elicit Surprises, Sune Gudiksen
Business Model Design Games: Rules And Procedures To Challenge Assumptions And Elicit Surprises, Sune Gudiksen
CW Tsai
Previously well-established companies are currently struggling to secure profits, mainly due to the pressure from new communication technology-based business models. Because of this, the business model research field has flourished in recent years, but most of the applied approaches still rely on linear, rational conceptions and causal reasoning. Through three games and three business cases, it is argued that experimental game-like innovation activities can lead the way into another approach to business model development, called ‘business model design games’. This paper illustrates how the application of game rules and procedures can challenge business assumptions and evoke surprises that lead to …
Using Theory To Improve Design Instruction In A New Common First-Year Programme For Engineers, Una Beagon, Ted Bruke, Shannon M. Chance, C. Fionnuala Farrell, John Mcgrory
Using Theory To Improve Design Instruction In A New Common First-Year Programme For Engineers, Una Beagon, Ted Bruke, Shannon M. Chance, C. Fionnuala Farrell, John Mcgrory
Shannon M. Chance
We represent a group of lecturers teaching a design module in a new common first-year engineering programme, delivered for the first time in the 2014-5 academic year, which provides a single entry point for all honours Bachelor of Engineering majors at our institution. In this paper, we describe the rationale and format of the Design Projects module. We explain how we used theories by Crismond and Adams [1] in the module and what we observed in doing so. The Design Projects module comprises three separate group-based design projects. It has four weekly contact hours over the entire academic year and …