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An Evaluation Of The Educational Effectiveness Of A Relational Course Compared To Single Topic Courses Offered By The Management Department Of The United States Air Force, Kevin M. Kosefeski
An Evaluation Of The Educational Effectiveness Of A Relational Course Compared To Single Topic Courses Offered By The Management Department Of The United States Air Force, Kevin M. Kosefeski
Theses and Dissertations
This study compares the educational effectiveness of two different methods of teaching three senior-level management courses at the United States Air Force Academy. The first method, known as relational instruction, combined Management Information Systems MIS, Marketing, and Strategic Management into one three hour course worth nine credits. The team of instructors used a variety of delivery methods to present material. The second method of instruction employed single topic courses covering the same three topics as the relational course, taught by single instructors in one hour blocks using mostly lecture to deliver material. The literature review covered Blooms taxonomy of educational …
Marketing Acceptance And Its Relationship To Selected Institutional Characteristics In Higher Education Institutions, Melanie G. Narkawicz
Marketing Acceptance And Its Relationship To Selected Institutional Characteristics In Higher Education Institutions, Melanie G. Narkawicz
Electronic Theses and Dissertations
This study examined the level of acceptance of marketing by colleges and universities in the United States. It was based upon the "Four Stage Model Reflecting the Acceptance of Marketing in Higher Education Institutions" developed by Simmons and Laczniak (1992). The primary purposes of this study were to validate the model and to identify the operational level of marketing acceptance at colleges and universities. Secondary purposes were to determine if the level of acceptance differed according to source of control/affiliation (public v. private), highest level of degree awarded (associate, baccalaureate, master's, doctors), regional location, urban location, and institutional size. Variables …