Education Commons^™

Shifting Directions: Conceiving, Implementing, And Navigating The Inherent Complexities Of Student Recruitment Customer/Constituent Relationship Management (Crm) Systems Within Higher Education, Colin Couchman

The Dissertation-in-Practice at Western University

A Constituent (often and typically referenced as Customer) Relationship Management (CRM) system is utilized within organizations whose focus is on customer development and service. A CRM is both an organizational approach involving significant human and system processes, as well as a technological intervention. Typically, CRMs have been implemented within commercial enterprises, specifically those operations with direct contact with customers or consumers, possibly as end–users of products, or even middle–sales operators such as wholesalers and governmental agencies. Over the past number of decades, higher education institutions in Canada have developed strategic and tactical plans to more fully respond to the changing …