Education Commons^™

Enrollment Management: Structure And Decision Participation, Lauren Haddad Friedman

Seton Hall University Dissertations and Theses (ETDs)

Once a novel strategy adopted by a limited number of private colleges, enrollment management (EM) is now a standard practice for most institutions in American higher education. The units engaged in EM and strategic enrollment management (SEM) serve as change agents in support of student recruitment, retention and graduation. Over time, the units supporting EM have expanded from admissions to include financial aid, advising, the registrar and institutional research. As a result of this expansion, structural models developed in the 1980s provide little insight into the team organization that EM has become. Using data collected in a survey instrument administered …