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Social Media & College Admissions: An Analysis Of Facebook's Role In College Admissions & Higher Education Marketing, Michael Dooney

Seton Hall University Dissertations and Theses (ETDs)

College admissions offices have developed and evolved to include increasingly sophisticated mechanisms for recruiting classes sufficient for meeting the financial needs of their respective institutions, and social media has rapidly become a popular tool for admissions offices in their efforts to meet enrollment goals. However, while social media is now used by practically every admissions office in the United States, little research exists that examines how universities use social media in this context. This qualitative study examines the use of a private Facebook group at a private university and incorporates observational study of the Facebook group and interviews with administrators. …

Social Media Use: A Critical Analysis Of Facebook's Impact On Collegiate Efl Students' English Writing In Thailand, Tharinee Kamnoetsin

Seton Hall University Dissertations and Theses (ETDs)

In this technology era, a new trend of using Social Media or Social Networking Sites (SNSs) has been recently highlighted. Social media influences people’s lives in many aspects including education and English language learning. The purpose of this study is to examine whether using Facebook online impacts the type (formal or informal) of English EFL students use for in-class writing or not, as well as to understand the students’ perceptions on how the use of Facebook helps to facilitate or inhibit their English writing skills.

The study was conducted by using qualitative research methods to explore EFL college students’ writing …