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Utah State University

Program

1980

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The Assessment Of Consumer Awareness Of Adults, Virginia Anne Haldeman Dickinson May 1980

The Assessment Of Consumer Awareness Of Adults, Virginia Anne Haldeman Dickinson

All Graduate Theses and Dissertations

The assessment of consumer awareness is important to : l) identify awareness needs of adults, 2) design programs to meet those needs, and 3) assess changes in consumer awareness as a result of participation in such programs. A search of the literature failed to identify an instrument using recall rather than recognition to assess adult consumer awareness of sources of product/service information, existing consumer protection laws, and possible channels of recourse.

The purpose of this research was to develop a reliable and valid instrument to measure the consumer awareness of adults. The test development study involved 32 respondents from one ...