Education Commons^™

Female College Students’ Perception Of Self-Image Based On Fashion Magazine Advertising, Olivia Merritt, Kathleen R. Smith

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

The goal of this study was to examine how fashion magazine advertisements affect female college students’ perception of self-image. More specifically, do female college students have high or low self-image perception based upon the fashion magazine’s model images? Results of the study revealed female college students had positive perceptions of confidence with their physical body and body image. Before viewing the magazine advertising, participants liked their own body and would not change their body. However after viewing the magazine advertising, the participant’s confidence level decreased and participants liked their bodies less. While college women were not more likely to change …