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Old Dominion University

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Urban education

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A Study To Determine The Effects Of Marketing Occupational Experience On Urban Secondary Marketing Teachers' Perceptions Of Curriculum Priorities, K. Denise Threlfall Apr 1996

A Study To Determine The Effects Of Marketing Occupational Experience On Urban Secondary Marketing Teachers' Perceptions Of Curriculum Priorities, K. Denise Threlfall

Theses and Dissertations in Urban Services - Urban Education

The purpose of this study was to determine the significance of marketing occupational work experience on urban marketing teachers' prioritization of curriculum content areas delivered through instruction. This study tested a hypothesis of difference, using the variable of years of experience in marketing occupations as the catalyst for four research questions. By identifying the effect of occupational experience in marketing and its relationship to the prioritization of curriculum content for urban secondary marketing programs, the importance of occupational experience on curriculum content could be explored from an educational viewpoint.

This research assessed seventy-five secondary marketing educators and a twelve member ...