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Online Social Presence: A Study Of Score Validity Of The Computer-Mediated Communication Questionnaire, Cherng-Jyh Yen, Chih-Hsiung Tu

Educational Foundations & Leadership Faculty Publications

The purpose of this study was to conduct a confirmatory factor analysis of the Computer-Mediated Communication Questionnaire scores, using structural equation modeling, to assess the consistency between the empirical data and the hypothesized factor structure of the CMCQ in the proposed models, which is stipulated by the theoretical framework and previous research. Online social presence is a vital affective learning factor that influences online interaction. In this study, online social presence was defined as the degree of feeling, perception, reaction, and trustworthiness of being connected by computer-mediated communication to another intellectual entity through electronic media. Currently, valid instruments to determine …