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American College Football Division I Team Attachment: A Model For Sponsorship Effectiveness, Hsin-Chung Chen, Lamar Reams
American College Football Division I Team Attachment: A Model For Sponsorship Effectiveness, Hsin-Chung Chen, Lamar Reams
Human Movement Sciences Faculty Publications
The purpose of this study was to examine sponsorship effectiveness at the Division I level, including the relationship between fans and sponsors. To collect the necessary data, the 13-item questionnaire was disseminated at two college football games by volunteer sampling at three Division I universities in the United States. With a total of 407 respondents, LISREL 8.52 and SPSS 17.0 were used to analyze the data for descriptive statistics, CFA, and SEM. By utilizing SEM, the variables of team attachment, sponsor image, word of mouth, and purchase intentions fit the proposed model. Pragmatically, the significance of team attachment can be …
Factors Influencing Collegiate Athletic Department Revenues, Chad D. Mcevoy, Alan L. Morse, Stephen L. Shapiro
Factors Influencing Collegiate Athletic Department Revenues, Chad D. Mcevoy, Alan L. Morse, Stephen L. Shapiro
Human Movement Sciences Faculty Publications
One of the primary challenges of Division I Football Bowl Subdivision (FBS) collegiate athletic programs is revenue generation, particularly in light of increasing costs and competition. Surprisingly, a limited number of studies have investigated factors related to athletic department-generated revenues. A statistically significant multiple regression model was created, explaining 76.7 percent of the variance in annual generated revenues among FBS programs. Factors such as conference affiliation, success in football and men’s basketball, enrollment, and time were identified as important in predicting revenue generation. The Revenue Theory of Costs was put forth as a framework for better understanding the financial behavior …