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Florida International University

Educational Assessment, Evaluation, and Research

Acceptance

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Users Acceptance Of Online Enrollment Processes In A Higher Education Institution, Luis F. Rodriguez Dec 2014

Users Acceptance Of Online Enrollment Processes In A Higher Education Institution, Luis F. Rodriguez

South Florida Education Research Conference

Little is known about students’ perceptions of online enrollment processes. Student satisfaction is part of the assessment required for accreditation, but evidence suggests that college administrators are oriented to retention and graduation rates rather than to consumer perception. The purpose of this descriptive quantitative study was to develop and validate a model that enables the measurement of online enrollment processes by the analysis of the students’ perceptions. The theoretical framework used to support this study was the process virtualization theory while the conceptual framework was based on Technology Acceptance Model (TAM). TAM is the most valid framework for studying user ...