Education Commons^™

Who You Calling Racist?: Oer’S Role In Addressing Institutional Discrimination, Laurel Traynowicz, Michael Strickland, Bob Casper, Jasmine Roberts

Bob Casper

Technology Enhanced Learning: Students' Views, Eileen O'Donnell, Mary Sharp

Eileen O'Donnell

User feedback is very important in all areas of computer science especially in the development of computer applications. Hence, student feedback on the use of technology enhanced learning in higher education in Ireland is relevant to the quality of the learning resources to be created by learning designers and academics in the future. The book “Student Reactions to Learning with Technologies: Perceptions and Outcomes” (Moyle & Wijngaards, 2012) was published by IGI Global in October 2011. This book includes contributions from various authors who are interested in students’ feedback regarding how technology has impacted on their educational experience. This book …

Where Would New Orleans Be Without The University Of New Orleans?, Paul Thomas Bole

Paul Thomas Bole

No abstract provided.

Gifted University Students: Last Chance To ‘Come Out Of The Closet', Rozz Albon, Tony Jewels

Rozz Albon

If, as some people believe, university teaching is all about allowing or enabling students to attain their full potential, rather than merely creating more ‘bricks in the wall’, gifted students provide a particularly thorny problem for teaching academics in the contemporary university environment. Many gifted students, by the time they reach university, have long since established, in their attempts to ‘fit in’, how to hide their special talents. A university environment may well be the final formal opportunity for gifted students to be accepted as such, and most importantly, for them to take better advantage of these capabilities in their …

Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight

Oscar T McKnight Ph.D.

The college-decision process that prospective students make has been characterized as deliberate and prolonged -- a classic extensive problem solving behavior model. New research indicates that a significant proportion of students engage in impluse purchase behavior when choosing a college. Marketing implications for enrollment management and "Blink An Intervention Model" are presented

Channeling Buzz Or Bucks? Ethical Implications For Marketing, Oscar T. Mcknight, Ronald Paugh, Vahn Knight

Oscar T McKnight Ph.D.

Too often higher education officials equate successful enrollment management with determining the appropriate financial-aid package, assuming the student matriculates. However, there are competing theories as to why a student may be attracted to a particular college. Could it be the "buzz"? This study examines the relationship between buzz and bucks with respect to enrollment objectives. Research findings indicate that it is not an either-or proposition. Moreover, marketers are presented with an ethical responsibility to safeguard the public.

Thinking Style Differences Among Academic Librarians, Linda M. Golian-Lui

Linda M. Golian-Lui

The purpose of this study was to investigate whether differences in thinking styles exist between senior level library administrators working in public and technical service areas in libraries with an institutional membership in the Association of Research Libraries (ARL). To facilitate this investigation, the Inquiry Mode Questionnaire (InQ) and a demographic data form were distributed in a nation-wide survey. The study achieved an 80.3% (106) return rate, with a total of 97 surveys used for data analysis. The literature review is organized in three segments: definitional dilemma, theoretical framework, and review of previous research. The definitional dilemma addressed issues concerning …