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Educational Psychology

2002

Oscar T McKnight Ph.D.

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Full-Text Articles in Education

Planning And Assessing A Short-Term Study Abroad Program For Undergraduate Students Of Marketing And Business, Ronald Paugh, Amy Kruse, Oscar T. Mcknight Dec 2001

Planning And Assessing A Short-Term Study Abroad Program For Undergraduate Students Of Marketing And Business, Ronald Paugh, Amy Kruse, Oscar T. Mcknight

Oscar T McKnight Ph.D.

Faced with intense global competition, marketing practitioners are requiring business schools to equip students with the requisite international skills and competencies. The authors describe a short-term study abroad program rooted in an experimental learning context using outcomes-based education as a method of assessment for continuous improvement initiatives