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Full-Text Articles in Education

Assessing Public Relations Student Learning And Performance In Real World Client Campaigns And Projects, Douglas J. Swanson Ed.D Apr Oct 2014

Assessing Public Relations Student Learning And Performance In Real World Client Campaigns And Projects, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

Extensive research affirms the benefits of engaging public relations undergraduates in campaigns and projects for real world clients. At the same time, instructors often have difficulty evaluating student learning and performance in such work, for three reasons: (1.) In order for the work to truly be real world, instructors must allow students a high level of autonomy. (2.) Clients are often poor judges of appropriate public relations practice. (3.) Students often hesitate to inform instructors of strategic challenges or team member negligence or malfeasance. This poster session presents a brief overview of assessment concepts affirming why it is important to ...


Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa Oct 2012

Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa

Douglas J. Swanson, Ed.D APR

Mentoring and reverse mentoring have gotten a lot of attention in the academic and professional literature in other disciplines (accounting, management, nursing, the sciences, etc.). But these concepts haven’t been addressed much in public relations. We believe that if these practices were more fully integrated into the undergraduate curriculum, our students would be more prepared to participate in mentoring in the professional environment, as well as launch careers as independent PR practitioners. The purpose of our panel discussion is to briefly share our experiences in regard to mentoring, reverse mentoring, and entrepreneurship. We’ll talk about what our research ...


Developing Students’ Research Skills In The Undergraduate Public Relations Writing Course: A Framework For ‘Real World’ Success., Douglas J. Swanson Ed.D Apr Oct 2012

Developing Students’ Research Skills In The Undergraduate Public Relations Writing Course: A Framework For ‘Real World’ Success., Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

Those of us who teach in higher education are in a time of continually diminishing resources. Our budgets have been cut, but our class sizes and teaching loads continue to increase. There’s an unceasing drumbeat from the profession to better prepare our students with social media skills demanded in the workplace (Cahill, 2009). In the education of public relations undergraduates in particular, there seems to never be enough time or resources for faculty to teach students all the new skills needed – let alone the basics. Outside of class, faculty struggle to find time for research. Our long-delayed projects sit ...